(Bing Go Jung Korean Dessert House had since ceased operations at Bukit Timah Plaza. They do operate two other branches; one at Guillemard Road and another outlet at Singapore Institute of Management. Address of the two other outlets would be listed at the end of the post.)
With Korean Dessert Cafes being all the hype now, Ju Shin Jung has expanded from their original business in Korean BBQ to Korean desserts by opening their first Korean Dessert House within the grounds of their Guillemard Road outlet in 2014.
Bing Go Jung Korean Dessert House had now expanded, with a second outlet opened at Bukit Timah Plaza in the west of Singapore away from the original outlet at the east. The menu still largely remains similar though; apart from the usual suspects such as Bingsu and Toasts, they also serve Chewy Waffles; rice cakes toasted with a waffle grill.
Coincidentally, my first Bingsu that I ever had was the Injeolmi Bingsu from Bing Go Jung at the Guillemard Road outlet. This one from the Bukit Timah Plaza outlet held the standards well; shaved ice that was really fine served with soy powder and rice cakes within for a chew. Shaved ice was melt-in-the-mouth, while the soy powder added that nutty taste that is signature of the InjeolmIi flavour. While most places serve an additional cup of milk at the side to enable the patrons to customise the sweetness level, Bing Go Jung serves up condensed milk instead. Overall this was one of the better Bingsu I had around, despite the competition around of the late.
(Hotteok Chewy Waffle)
Since we had already ordered the Injeolmi Bingsu, we decided to order the Hotteok Chewy Waffle. The malt and cinnamon sweetness worked really well with the waffle, which was rather toasty and chewy as it was made from rice cakes. Rather creative and innovative, though it would probably help if there are more sharing this dish as its heavy in carbs and rather filling.
While there are many other Korena Dessert Cafes in Singapore of the late, Bing Go Jung Korean Dessert House has managed to uphold their quality and standards for their second outlet. Their constant innovation also made them stand out of the competition as this sector in the F&B industry had been rather mundane with most operators selling similar items. Let’s hope that Bing Go Jung would be able to maintain their standards in the future and may we see more Bing Go Jung outlets in the long run!
Bing Go Jung Korean Dessert House
Bt Timah Plaza
1 Jalan Anak Bukit
Bing Go Jung Korean Dessert House (Guillemard Road)
102 Guillemard Road
Bing Go Jung Korean Dessert House (Singapore Institute of Management)
Singapore Institute of Management
461 Clementi Road
Level 3 (A. 3.02D)
Facebook Page: https://www.facebook.com/binggojung