(HoneyCreme had since ceased operations in Singapore)
Taking Singapore in a hype currently is the concept of Honeycomb Soft Serve. While Beegurt had opened silently before HoneyCreme’s entry into Singapore, HoneyCreme was still able to attract crowds to their 313@Somerset outlet on their first day of opening, with queues spanning to an hour long.
While there were initial reports about HoneyCreme originating from South Korea, some had written that they were from Taiwan, but serving Korean-styled soft serve. They have since expanded to several countries worldwide including Hong Kong. They are best known for their Honeycomb Soft Serve, but they also do serve other variants such as Macarons and Popcorn ones as well.
(Honeycomb Soft Serve)
After having not a very satisfactory Honeycomb Soft Serve at Nostalgia Lane Flea Market before, I wanted to know how HoneyCreme’s version would fare against it. I must say that this was leaps and bounds better; the soft-serve was mildly sweeter, and cutting through the honeycomb leaked out fresh and sweet honey that gives the soft-serve another dimension of sweetness. The only thing was that the size of the honeycomb was barely enough for the soft-serve, and we wished for it to be bigger. No doubt it was good, but honestly I would not have braved a two hour wait for this.
(Organic Cotton Candy Affogato)
My dining partner had the Organic Cotton Candy Affogato. This is a faultless combination; a shot of espresso with ice-cream and cotton candy over the top. One thing to note though; try not to mix in the cotton candy with the soft-serve as it dissolves in the soft-serve and becomes tasteless thereafter.
I have to admit that HoneyCreme is good, but it seemed to be a bit too overhyped that it should have been. We went around 3pm, slightly before a longer queue formed up and fortunately waited only for 10 minutes, but just like how a few had also mentioned it I do feel that it’s not really worth waiting anything above 15 minutes for. Still, HoneyCreme makes an interesting entry into Singapore’s thriving ice-cream parlour scene, and it would be interesting to see how the craze would live on in the coming future.
313 Orchard Road
Facebook Page: https://www.facebook.com/honeycremesg